Your landing page, sometimes known as a lead capture page is the page most visitors will see after clicking a search link or advertisment. There are a number of things that you can do to improve your site’s landing page. So here’s a list of 15 resources that should help you get the most from your sites pages.

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There are a lot of different techniques that can be used to promote a website - some of these fall into the category of SEO, others are better described as Search Marketing and others are a combination of both. It should also be noted that the major search engines are constantly updating their algorithms (which is how they sort and categorize all the websites on the internet) - so some techniques which may work well today may not be as effective tomorrow.

Yet despite the number of different ways of optimising a site and the constant changes with the search engines, there are still a few basic things you can do which (if done well) can help improve the performance of your website. (more…)